Functional Structure
The system functionality is built around 4 main portals
Principal Portal
Overall creation and management of marketing programs and program management
- Point provision and budgeting
- Awards management system
- Security / approvals
- Accounting
- Program financial performance
- Partner accounts management
- Marketing System
- Bulk e-mail / promotions / specials
- Reporting / Research
- Point Redemption Manager
Consumer Portal
Access to consumer’s account, points, profile, tracking, rewards. The viewer service engine allows members to manage their account and earn points:
Account Management
- Registration
- User profile
- Points counter
- Transaction history
- Point Acquisition
- Code entry, Trivia, Survey and Special offers
Lets users redeem points and conduct transactions and includes the following features:
- Redemption
- Gift cards
- Station store
- Auctions
- Donations
- Sweepstakes and raffles
System Portal
- Manage static content skins and templates
- Program communication
- Email/SMS marketing
- Accountancy and Inventory
- Shipping methods management
- Billing accounts management
- Product management
- Web-based control panel
- Consumer usage statistics
- Payment processing/tracking
- System tracking, payments processing
- Card transaction tracking
- Communication
Merchant Portal
- Merchant profile management
- Account information
- Performance, usage statistics
- Product management
- Promotions management
MA’s highly scalable architecture makes it ideal for hosted solutions, (SaaS). It has been purpose built to cope with the smallest to the very largest scale use. It key architectural features include:
- Vertical scalability
- Fault isolation to the failing component
- Fault containment to prevent propagation of the failure
- Distributed database
- High performance
Parallel data processing
- Load balancing with health checking
- Can utilize Amazon Content Delivery Network for static resources
- Horizontal scalability as an ability to process more requests by adding nodes to a cluster without downtime
- High throughput
- Reliability
