Zoral CX

  • 86% of buyers will pay more for great customer experience
  • research from PwC shows that 32% of customers will walk away from a brand they love after a single bad experience
  • companies investing in the omni-channel experience has jumped from 20% to more than 80% since 2020
  • 57% of customers won’t recommend a business with a poorly designed website on mobile
Forbes Actionable Customer Experience Statistics For 2020 – June 2020

In a recent survey of 362 firms, 80% believed they delivered a “superior experience” to their customers. But when their customers were asked about their own perceptions…they said that only 8% of companies were really delivering.
Bain and Company "Closing the delivery gap"


Personalizing digital customer interactions that work for all customers takes careful observation. It requires rapid, iterative improvement over time.

An optimal customer experience (CX), especially across channels, cannot be predicted at the outset. It has to be learnt, observing customer tastes, trends, competition, demographic and geographic variances as they emerge. Plus you need a CX platform that can react and adapt easily and quickly.


While more and more tools emerge in the market to aid CX managers with design of products and customer journeys, their implementation and iteration remains slow and cumbersome. Also, implementation is often still the responsibility of IT.

Organizations usually move too slowly when they depend on interaction between business and IT. Typically, they have to wait for IT-led, time-intensive implementation cycles. Also, because the omnichannel UI part of a digital product is interlinked with workflows, data, and decisioning, all components needs to together work seamlessly to avoid arduous product development cycles.


To be effective, business users and Customer Experience Managers need to

Furthermore, because the omnichannel UI part of a digital product is interlinked with workflows, data, and decisioning, all components needs to seamlessly work together to avoid arduous product development cycles.

Customer Experience Managers and business users want to be able to design and implement at the speed of thought.

This requires a no code UI tool that makes it easy for an interdisciplinary team of business users to implement their design ideas and rapidly enhance and improve even the most complex digital products.


Solution - zoral cx

zoral CX extends journey design tools like Figma, bringing designs to life and enabling business users to make and deploy functional changes rapidly and easily.


However, simplification is key for successful CX experience. UI should always be the tip of the iceberg in any digital product implementation, with the complexity of automation, decisioning, and data integration “buried under the hood”.

This is core design concept in zoral CX. zoral CX allows the creation of simple, elegant omnichannel interfaces to solve complex problems.

Less is more

Highest customer satisfaction is when a customer can “click one button” and get what they want. Simplification through the use of data, AI and automation is key in effective CX and UI design. zoral CX’s hyper-automation platform allows CX Managers to achieve maximum simplicity and automation. In turn, this supports highest customer satisfaction and conversion.


zoral CX is driven by zoral’s extensible, dynamic journey (dj) framework. In brief, it

zoral CX drag-and-drop style customization also handles,

Also, business logic and processes are configurable via zoral intelligent workflows to support digital products, business operations, customer support, front, middle and back office automation, web, chat and mobile applications.


zoral CX in summary