Consumer Online Credit
A major, UK, consumer finance company, focused on sub-prime, on-line lending. The client was an early, fintech innovator experiencing problems in handling its rate of growth.
The client’s existing systems were constructed using mainly traditional banking components, e.g. decision engine, range of credit/default scorecards, loan management system, CRM and general ledger system etc. The client was collecting a limited range of predictive data.
Whilst the client was using well proven banking modules, in the context of on-line lending they lacked functionality and imposed a number of restrictions. The main issues were,
- insufficient data capture in front end processes to support accurate and granular predictions for defaults, fraud, retention and limits
- lack of straight-through-processing (STP) functionality in decision engine and related components, resulting in insufficient automation and therefore lack of scalability
- inability to dynamically drive the customer journey via intelligent AI/ML workflows
- lack of predictive data capture from client behavior
- lack of feedback loop data from LMS and other systems to AI/ML decisioning.
As a result, portfolio performance was sub-optimal and operating costs per loan were high. Plus, whilst market response was good, the system was unable to cost effectively cope with portfolio growth.
Zoral software used
|Zoral decision engine||ZDE|
|Zoral model library||ZML|
|Zoral analytical data workbench||ADW|
|Zoral behavioral data warehouse||BDW|
|Zoral dynamic customer journey||ZDJ|
The subprime lending portfolio base KPIs required improvement. ZDE and ZML were used to rapidly construct a parallel decisioning system to baseline the client’s current KPI’s. These were,
- Average loan size - £260.00
- Number of online applications processed daily - 70
- % of manual processing - 76%
- Operating costs per new loan - £8.30
- Operating costs to provide repeat loan for an existing customer - £2.50
- New customer acquisition costs averaged - £42.00
- Fully loaded, semi-automated retention marketing costs per loan - £2.20
- Portfolio default rate was very high - 28%
- Acceptance rate could not be accurately calculated due to data quality issues, estimated at 19%
- Customer retention rate - 51%
- Fraud rate - 6%
After the baseline KPIs were calculated, an enhanced customer journey was constructed using ZDJ, BDW and ZDE intelligent workflows. This captured additional, predictive data and significantly improved data collection and quality. A further range of additional predictive data was captured over a two month period. This included behavioral, social, device, and bureau data.
ZML default, fraud, retention, limit management models were tuned on an enhanced range of predictive portfolio data. This was done using Zoral ADW, advanced feature engineering techniques, and robo-underwriter. The following were automated, using ZDE intelligent workflows, and ZML,
- KYC verifications,
- fraud detection / prevention and
- retention prediction and management.
After three months, the client’s subprime lending portfolio KPIs improved as follows,
- average loan size increased to £310.00
- online applications processed daily increased to 500
- % of manual processing reduced to 15%
- operating costs per new loan reduced to £2.80
- operating costs for repeat loans dropped to £0.60
- new customer acquisition costs, due to TV advertising, increased to £120
- fully loaded, optimized and automated retention marketing costs dropped to £0.34 per loan
- portfolio default rate, (new customers), reduced to 18%
- acceptance rate increased to 25%
- customer retention rate increased to 78%
- fraud rate was reduced to 2%
The client’s profitability and scalability rapidly improved. However further optimization was required for new customer acquisition costs, defaults, limit management, acceptance rates.
Plus manual processing needed to be further reduced.
ZML models and workflows were further tuned after four months’ data collection and a number of A/B testing initiatives,. A number of additional models and intelligent workflows were introduced, including,
- ZML lead evaluation
- targeted marketing
- collection optimization and
- data cost optimization models.
These supported automated, optimized customer lifecycle management.
Also, using ZML and ZDE, intelligent automation was applied to,
- customer acquisition across a number of digital channels, including social, search, and through integration with a number of UK lead generators
- customer conversion and acceptance
- 3rd party data acquisition costs.
The results of implementing Zoral Platform components are summarized below:
|KPI||Prior to using Zoral platform tools||After 5 months||After 12 months|
|Average loan size||£260.00||£310.00||£540.00|
|Number of online / mobile applications processed & approved per day||70||500||10K+ per day (subsequently daily volumes peaked at over 100K per day worldwide)|
|% of manual processing||76%||15%||< 2% (some manual intervention retained due to regulatory requirements)|
|Operating costs per new loan||£8.30||£2.80||£1.30 (primarily data acquisition costs)|
|Operating costs to provide another loan for an existing customer||£2.50||£0.60||£0.40|
|New customer average acquisition cost||£42 (non-scalable)||£126 (scalable, but expensive)||< 12% of loan face amount, across all digital channels|
|Retention marketing cost for each portfolio customer identified for retention||£2.20||£0.34||£0.21|
|Portfolio default rate||28%||18%||Sub 8%|
|Acceptance rate new customers||Estimated at 19%||25%||29%|
|Customer Retention Rate||51%||78%||87%|
|Fraud rate||6%||2%||< 0.1%|
|Summary||Small innovative finance company, sub-optimal KPI’s. platform not scalable, high operating costs per loan||Implemented Zoral platform robo underwriter and intelligent STP. Increased profitability, significantly improved scalability and core KPI’s||One of the most successful financial (Fintech) startups in Europe. Low operating costs, intelligent robo underwriter, effective digital targeted marketing, optimized customer lifecycle management £400+ mil online revenue|
This document is provided by Zoral Limited and its affiliated companies (“Zoral”) for informational purposes only, without representation or warranty of any kind. Zoral shall not be liable for errors or omissions with respect the information contained in this document. Product Specifications are subject to change without notice. The only warranties for Zoral products and services are those that are set forth in the express warranty statements in Zoral’s standard contracts for such products and services, if any. Nothing herein should be construed as constituting an additional warranty.
© Zoral Limited 2017